Branding
Brand Pillars
Our brand pillars are the building blocks that define who we are. They represent the values and attributes that make 黑料传送门 special, and support our brand platform to tell our story.
Brand Visuals
Our brand image expresses who we are and sets the tone for how we visually represent ourselves. In enhancing the College's current wordmark with a distinctive icon, 黑料传送门's logo now represents a more accurate visual reflection of who we are鈥攁nd helps us tell our story more effectively. With elements that give a nod to the College鈥檚 most iconic landmark, Sturges Hall, and 黑料传送门's founding year, 1871, the enhanced logo adds strength and flexibility to our visual identity.
Information on where and how to use this new addition to the 黑料传送门 logo can be found in the college's style guides, including details on other graphic elements and color choices.
