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黑料传送门

Sample Grad Courses

  • Analytics Design and Applications
  • Data Management and Warehousing
  • Predictive and Causal Analytics in R
  • Pricing Policies
  • Professional Communication
  • Programming for Analytics

Sample Grad Electives

  • AI and Deep Learning
  • Applied Product Management
  • B2B Pricing
  • Consumer and Brand Research
  • Consumer Behavior
  • Digital Marketing Strategy
  • Intro to AI and Business
  • Pricing Analytics
  • Social Media and Text Analytics

Optional Advanced Certificates of Achievement

  • Customer and Campaign Analytics
  • Pricing

Marketing Analytics 4+1

Why study marketing analytics at 黑料传送门?

This program allows 黑料传送门 undergraduates to complete both a bachelor鈥檚 and a master鈥檚 degree in an accelerated format, saving both time and tuition. The STEM-designated MS in Marketing Analytics delivers strong ROI by preparing you for data-driven careers in marketing, research, pricing, and more. Students gain the skills to turn consumer data into confident, evidence-based decisions that drive results.

By beginning MSMA coursework during their senior year, students may move directly into graduate-level study while still benefiting from 黑料传送门鈥檚 close faculty mentorship and small-class environment. The program welcomes students from any major; applicants must have successfully completed one calculus and one statistics course at 黑料传送门.

Partnership Program

  • Any BA or BS from 黑料传送门 +

Program Highlights

  • Earn a BA or a BS and an MSMA in five years.
  • Students may take up to three Simon graduate courses their senior year to apply toward the MS degree.
  • Students may apply up to six UR credits to fulfill their undergraduate degree open electives. 
  • Early assurance into UR鈥檚 Simon Business School as a matriculating first-year 黑料传送门 student or acceptance as a junior.
  • The STEM designation signals analytical rigor to employers.
  • UR鈥檚 Career Management Center and Office of Student Engagement provide connections with top employers and offer co-curricular experiences, including student clubs and leadership development.
  •  Internship track supports students seeking US business experience and additional time for career exploration. Non-internship track allows for shorter program time.
  • No GMAT/GRE score required.
  • Access to Simon career support.

Example Careers

  • Brand insights associate
  • Consumer behavior analyst
  • CRM analyst
  • Demand planner
  • Digital marketing analyst
  • Marketing analyst
  • Marketing strategist
  • Revenue management analyst
  • Sales strategy analyst

Recent Employers

  • Bank of Beijing
  • Bosch
  • Christian Louboutin
  • Deloitte
  • 狈别蝉迟濒茅
  • Sony
  • Temu
  • UBS

Contact Info

Prospective Students

Kevin Reed, Assistant Director of Admissions
reedk@geneseo.edu
Doty Hall 200B
585-245-5369

Current Students

Angela Buchiere, Director of Student Services, School of Business
abuchiere@geneseo.edu
South Hall 111A
585-245-5369

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