Sample Grad Courses
- Analytics Design and Applications
- Data Management and Warehousing
- Predictive and Causal Analytics in R
- Pricing Policies
- Professional Communication
- Programming for Analytics
Sample Grad Electives
- AI and Deep Learning
- Applied Product Management
- B2B Pricing
- Consumer and Brand Research
- Consumer Behavior
- Digital Marketing Strategy
- Intro to AI and Business
- Pricing Analytics
- Social Media and Text Analytics
Optional Advanced Certificates of Achievement
- Customer and Campaign Analytics
- Pricing
Marketing Analytics 4+1
Why study marketing analytics at 黑料传送门?
This program allows 黑料传送门 undergraduates to complete both a bachelor鈥檚 and a master鈥檚 degree in an accelerated format, saving both time and tuition. The STEM-designated MS in Marketing Analytics delivers strong ROI by preparing you for data-driven careers in marketing, research, pricing, and more. Students gain the skills to turn consumer data into confident, evidence-based decisions that drive results.
By beginning MSMA coursework during their senior year, students may move directly into graduate-level study while still benefiting from 黑料传送门鈥檚 close faculty mentorship and small-class environment. The program welcomes students from any major; applicants must have successfully completed one calculus and one statistics course at 黑料传送门.

Partnership Program
- Any BA or BS from 黑料传送门 +
Program Highlights
- Earn a BA or a BS and an MSMA in five years.
- Students may take up to three Simon graduate courses their senior year to apply toward the MS degree.
- Students may apply up to six UR credits to fulfill their undergraduate degree open electives.
- Early assurance into UR鈥檚 Simon Business School as a matriculating first-year 黑料传送门 student or acceptance as a junior.
- The STEM designation signals analytical rigor to employers.
- UR鈥檚 Career Management Center and Office of Student Engagement provide connections with top employers and offer co-curricular experiences, including student clubs and leadership development.
- Internship track supports students seeking US business experience and additional time for career exploration. Non-internship track allows for shorter program time.
- No GMAT/GRE score required.
- Access to Simon career support.
Example Careers
- Brand insights associate
- Consumer behavior analyst
- CRM analyst
- Demand planner
- Digital marketing analyst
- Marketing analyst
- Marketing strategist
- Revenue management analyst
- Sales strategy analyst
Recent Employers
- Bank of Beijing
- Bosch
- Christian Louboutin
- Deloitte
- 狈别蝉迟濒茅
- Sony
- Temu
- UBS
Contact Info
Prospective Students
Kevin Reed, Assistant Director of Admissions
reedk@geneseo.edu
Doty Hall 200B
585-245-5369
Current Students
Angela Buchiere, Director of Student Services, School of Business
abuchiere@geneseo.edu
South Hall 111A
585-245-5369



